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Data Processing &Analysis

The department handles all type of research studies and complex data. The following activities are performed by Data processing department:

  • Data conversion
  • Bivariate Analysis&Descriptive analysis
  • Statistical Table Generation
  • Statistical significance tests

Tabulation and analysis software applications currently used:

  • Quantum
  • SPSS (Statistical Package For Social Sciences)
  • SPSS Dimension
  • Q-Tab (Proprietary Application for Cross-Tab & Reporting)

For additional information, please write to Mr. B. Kartik, Director, kartik.b@frdass.com



Multivariate Analytics

Our expertise areas:

For additional information, please contact: fernando.aid@frdass.com

Analytics &Statistical Model Development

F & R DASS analytics division has analysts with rich experience in the fields of Statistics, Analytics Models, Large Data Management, Advanced Computing and Software Development. The division handles various analytics engagements and related services as below:

Marketing & Customer Analytics Retail Analytics Financial Analytics

1.Marketing & Customer Analytics

F & R DASS‘s analytics division has expertise and capability in applying various data mining techniques to handle the following marketing & customer analytics requirements:

  • Forecasting Modelling/Predictive Analytics
  • Market Mix Optimization Models
  • Return on Marketing Investment (ROMI) Modelling
  • Customer Behaviour Analysis and Profiling Modelling
  • Customer Segmentation/Market Segmentation
  • Customer Churn Modelling/Attrition Modelling

2.Retail Analytics

We provide leading edge retail analytics solutions which assist the retailers in terms of proper channel and inventory management, effective product show casing, better implementation of promotions/offers and deeper shopper insights.

  • Store Performance Analysis (KPI and Benchmarking)
  • Category Performance Analysis
  • Promotion Effectiveness Modelling
  • Market Basket Analysis (MBA)
  • Customer Life Time Value (CLTV) Analysis
  • Store clustering/Segmentation

Widow Based & AndroidApplications/
ToolsDevelopment

F & R DASS software development team perform these

Survey Programing (Through Customised Codes)

We develop survey programming applications for online and offline survey data collection.

  1. CAPI Application Development (Window & Android Based)
  2. CAWI Online Survey Design & Hosting (Window & Android Based)

Customized Analytics Software Application / Tool Development

We develop customized analytics software applications, which are based on either survey market research data or company proprietary data (like company's financial, production, sales data etc.).

Dashboard Development

A dashboard is a visual displayof charts, graphs, grids, maps, pictures and objects in a consolidated manner and can be export as PowerPoint slides. We develop real-time user interface dashboards with high-impact data visualization features that help the decision makers to get the required information in a quick glance.

Excel VBA Macro Development

Microsoft Excel is a powerful tool that you can use to enter, manipulate, analyse and present data. Sometimes, you might want to find an easier way to perform a repetitive task, or to perform some task that the User Interface (UI) does not seem to address. Customized Excel VBA Marco is designed and developed by team, for different types of formatting the survey results/analytics results.

For more information, please contact info@frdass.com

Proprietary Tool & Simulators for the statistical Model Developed

Proprietary Tool & Simulators for the statistical Model Developed

Q-TAB provides basic statistical analysis and data management system in a graphical environment, using GUI and simple dialog boxes, Most of the tasks in Q-TAB can be accomplished by pointing and clicking. It is a "Menu-driven, User friendly" soft-ware for generating any sort of tables (Cross tabs) with required filter (Base) and banner (top-breaks).

What Q-TAB does?

  • Produces Basic Cross Tabulations
  • Produces Cross Tab with Top Layers
  • Provides Basic statistical analysis (%, Counts, Significant Testing)
  • Exports the Results into Excel or PDF formats.

Features & Menus

  • Top Menu options / Top tool bar
  • Section-wise main variable list
  • Rows and Columns -specifications (for selecting the cross-tab format)
  • Filter (to get a desired results for a particular set of filter conditions)
  • Cross Tabulating Function
  • Clearing Rows / columns/ Layers
  • Removing a particular variable
  • Charts/ Graphs Making

The advantages of Q-Tab application are as below:

  • Easy to operate
  • Instant generation of additional tables at client-end
  • Longer storage time of the Database in encrypted format

Analytics Models-ROMI

MiO® (Marketing Investment & Optimization) Model (ROMI) - is a Decision Support System that helps marketers to effectively manage their Marketing Investments. It guides the allocation of resources for optimal ROMI. Its powerful analytical module tracks the performance of marketing investments and (sales) brands, helping managers to respond to the changing marketing environment, and guide them to lay out a plan for spending on Media, Promotional activities, Price (Decrease or Increase)& distribution pattern...MiO® (Marketing Investment & Optimization) Model (ROMI) - is a Decision Support System that helps marketers to effectively manage their Marketing Investments. It guides the allocation of resources for optimal ROMI. Its powerful analytical module tracks the performance of marketing investments and (sales) brands, helping managers to respond to the changing marketing environment, and guide them to lay out a plan for spending on Media, Promotional activities, Price (Decrease or Increase)& distribution pattern...

Scope:

  • Easy to operate
  • Instant generation of additional tables at client-end
  • Longer storage time of the Database in encrypted format

Model Based on the following broad inputs:

  • SKU Names
  • Channel
  • Segment
  • Periods… etc..

Model Input Aspects:

  • Market Definition aspects
  • Consumer Definition aspects
  • Marketing Inputs aspects

Input Variables in different Stages:

  • All the above data points are required for the Model Brand and Competitive brands as well for the full period. We would require the above data for about 3 to 4 years (depends on the category)

For additional information, please contact:fernando.aid@frdass.com



The Fastest Way To Develope

Research Support Services (Quantitative)

a.Research Execution (Full Service)

Our senior management team has vast experience in quantitative research assignments. The different types of research handled are the following:
  • Consumer Research (B2C)
  • Social & Development Research
  • Performance versus Satisfaction Studies
  • Opinion & Feedback Surveys
  • Usage & Attitude Studies
  • Segmentation Studies

The team has collective exposure in research and analytics in the following areas:
  • Advertising testing & Evaluation
  • Brand & Advertisement Track Studies / Brand Health Measurement
  • Concept &Product Testing (Monadic, Sequential Monadic and Paired Comparisons)
  • General Consumer Behaviour & Perception Studies
  • Price Sensitivity Analysis (PSM)… and more….

We are capable of handling following data collection approaches:
  • Face-to-Face Personal Interviews
  • Online Surveys (Internet surveys)
  • Computer/Tablet Aided Personal Interviews (CAPI/TAPI)
  • Developing consumer Panels

b.Presentation Report Preparation

We assist our client in preparing report presentations. Either client provided template design is used or we create the best power-point design based on the industry and research. A team of PowerPoint experts, who have great exposure in creating/developing PowerPoint presentations for various research projects, perform the presentation preparation. Graphical and flash images are added to improve the attractiveness of the presentation.

For more information, please contact info@frdass.com